Pinot Law

Hey all. Sorry for dropping off the radar there, but a confluence of events pulled me in several different directions. Needless to say, I am not happy that I was out of the blogging scene for so long, but I promise some new changes that I think you will like.

With that being said, let’s address an issue that a lot of people seem to be talking about: Virginia wines. I think a lot of people should read this article regarding the status of the Virginia wine industry.

The central question in the article addresses how the Virginia wine industry can go from “distinctive” to “blockbuster.” The author concludes we can get there, but only if Virginia and its winemakers focus on three areas: more production, marketing and distribution.

Taking each in turn, I think the Virginia wine industry is up to the challenge.

• Distribution: With the launch of the Virginia Winery Distribution Company (VWDC), small Virginia wineries now have an essential tool in their belt. While the VWDC only permits smaller wineries to ship to retail locations within the state, it will be an essential component for these same wineries to establish a market presence. If you are a Virginia winery that has not yet signed up with the VWDC — and only about 70 have so far — get cracking.
• Marketing: This is obviously a key component for any business, particularly a winery. What some wineries may be unaware of, however, are the various resources at their disposal. The state of Virginia dedicates a decent chunk of change (from wine taxes) to market these wines, and have set up resources like this. Wineries need to work with their local chambers, local newspapers and anyone else they can get on board to get the word out. And of course, get active with your relevant wine trail, whether you are in the heart of Virginia, down by Thomas Jefferson’s place, near the Mason Dixon line or just outside of DC. Get involved and get out there.
• Production: I don’t know what I can say here, except that Virginia’s growth in the number of wineries, has clearly led to an increase in production — according to this, Virginia has increased by 35% between 2001 and 2007. I know that our winery is looking to boost production, as are many in the area.

So there you have it my friends. Virginia is coming on strong, and I think the signs look good for the future. See you on the wine trail!

Welcome to Virginia used under a Creative Commons License provided by Joe Shlabotnik.